About:
The Good Plastic Company is the leading international manufacturer of sustainable surface materials under its Polygood® brand. Made from 100% recycled plastic, it is also 100% recyclable at the end of its use.
Challenges:
Our task was refresh the brand identity in line with the company's new market positioning as an industry leader. We updated the corporate fonts, color palette, and created a cohesive design system that can be easily scaled. Over the course of a year-long collaboration, we completed a wide range of tasks, from creative concept development to full implementation.
Services:
- 1. Product Research
- 2. Logo redesign
- 3. Brand Identity
- 4. Guidelines & Libraries
- 5. Art Direction