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About:
Promin, nestled in the vibrant heart of Lviv, stands out for its vintage charm and innovative cuisine. We were tasked with capturing Promin's essence by crafting a brand strategy, designing a memorable logo, and developing comprehensive branding that truly embodies the restaurant's distinct character and culinary flair.
Challenges:
Our task was to create a unique brand identity for the new restaurant. We studied how other popular restaurants in the country positioned themselves, analyzed what attracted the target audience, and what characterized the new place according to the brand owner's goals. We developed a strategy encompassing positioning, mission, values, and messages. Subsequently, we crafted a corporate identity. Promin - a place of happy people, where everyone who is well-fed glows. After several years of restaurant operation, we can now observe how this strategy is implemented, how it is conveyed on social networks, and how consumers perceive it. Today, it has become a popular destination renowned for its cozy ambiance, delectable cuisine, and stylish setting.
Services:
- 1. Product Research
- 2. Brand strategy
- 3. Moodboard
- 4. Logo design
- 5. Brand identity